Exit Planning Tools for Business Owners

Top 3 Tips for Small Business Buyers

 
We review over a hundred small business transactions each year. Buying a business can be a complicated process, especially for a first-time business owner. Entrepreneurship through acquisition “ETA” has become increasingly popular, but we wanted to share some insights to assist buyers in negotiating a fair price.

1. Add-backs

Seller add-backs for personal or discretionary spending is a murky area. An an appraiser, some add backs make sense and others do not.

We’ve seen a cattle business expensed through an HVAC company.

We’ve seen a lease for a Porsche and a leadership meeting in Hawaii.

We’ve a dozen Rolex watches purchased using business funds.

It is important to scrutinize and verify all of these add-backs. Sellers may try to add back marketing expenses which we would argue likely contributed to sales for the period. Also, ensure that the add-backs line up with the financials statements. If a seller is trying to add-back $30,000 in travel expenses, but the travel expense account only had $10,000 in expenses, something is off.

There is also a school of thought that a seller shouldn’t get the benefit of reporting lower taxable income for years only to recoup the benefit through add-backs at the time of sale. As the proverb goes, it is “having your cake and eating it too.” This idea is unpopular amongst sellers and brokers, but we wanted to raise awareness.

Verify add-backs and if you get any push-back, consider it a red flag or deal killer.

2. Financial reportingtop 3 tops for small business buyers graph

Financial statements for small businesses are notoriously suspect.

Before digging into the numbers, ask about the financial reporting process. Who sends out invoices and who receives payment? How frequently are invoices sent out? How are business expenses handled? Are there any controls in the place? Who does the bookkeeping and with what frequency? Does the CPA clean up the financials or simply record the data on a tax form?

We’ve seen some broker memos that simply list “Seller represented financials” with no further financial statements upon request. Red flag and deal killer.

When analyzing the financial statements, look for customer concentrations and consider the transferrability of the relationships. Is the chart of accounts consistent year after year or does it change frequently? Are there expense items that seem inconsistent with historical periods or industry benchmarks?

Part of the risk in the quality of earnings is in the process of recording the transactions. It is important to understand how the numbers come together. Through this process, you may even identify opportunities to boost cash flow under new leadership through more efficient collection and disbursement procedures.

3. Working Capital

Working capital is defined as Current Assets – Current Liabilities from an accounting perspective. In M&A, we’re really talking about Accounts Receivable, Inventory, and Accounts Payable.

A business broker will tell you that working capital is not typically included in small business transactions. An appraiser will tell you that working capital is an integral part of the value of a business.

There seems to be a magical threshold in which working capital becomes part of the transaction, usually around $750,000 or $1,000,000 in enterprise value. There is no logical explanation for why working capital is not included at smaller levels other than buyers not requesting it.

Liquor stores are commonly sold as a multiple of SDE plus inventory. SDE, or Seller’s Discretionary Earnings, is defined as net income + owner compensation + personal/discretionary expenses. For context, most businesses are listed for 2 or 3 times SDE. We push back on the suggestion that inventory is separate and distinct from the value of the business.

What is a liquor store without beer, wine, and liquor?

What is a bike shop without bicycles?

Answer: A vacant space.

For businesses to be marketed and traded using a multiple of cash flow (SDE) without the underlying source of that cash flow (inventory) is illogical. Buyers would be double-paying for the asset. Do not do this.

Working capital also includes accounts receivable. Accounts receivable are generated when you provide a good or service to a customer and agree that the customer will pay you later (typically 30 or 60 days). Accounts receivable can strain cash flow in a business if not monitored properly. A business is incurring expenses up front and waiting 30-60 days to receive payment. Payroll is every two weeks or twice a month, and your employees must be paid. Suppliers must be paid.

Often, sellers will try to negotiate all rights to accounts receivable, leaving the buyer with a cash crunch right from the start. Again, this is illogical. A buyer and seller should agree upon a “peg balance” of working capital based on current working capital levels and seasonality. SBA lenders will often try to step in and fill this void with additional working capital financing. However, it shouldn’t be necessary. The value of the business is incumbent upon cash flow, and working capital and access to cash flows are the vital. If working capital is not included, the purchase price of the business should be reduced accordingly.

Small business buyers often miss this point, but rest assured private equity firms do not. Require working capital in the deal, if applicable.

Conclusion:

There are infinite risks to buying and managing a small business. It is likely you understand that fact if you’ve read through this entire article. Until the transaction is closed, however, that risk belongs to the seller. We encourage buyers to be thorough in their research, be confident in their requests for information, and don’t overpay for inventory or working capital.

Multiples of SDE or EBITDA can be helpful to gain a rough understanding of value, but, in the end they are just arbitrary numbers based on previous transactions that may be unrelated to your target acquisition. We recommend creating projections based on how the business would operate under your ownership. Determine what the expected operating income would be (Revenue less COGS less Operating Expenses) and multiply this number by 4. Then, multiply it by 5. This will give you a good range of value for the business. This is the same process used by appraisers when we discount cash flows to present value at discount rates of 20-25%. The math is roughly the same.

Mark Ahern started Amp Business Valuations in late 2020. He has a background in financial services and a passion for helping small businesses. Mark was formally trained in commercial real estate and C&I credit. He also held posts in retail banking, retail mortgage, and loan operations. Mark earned an MBA from DePaul University and teaches Business Finance at Regis University.

How to Value Your Business

Your guide to the secrets of business valuation and exit planning

Valuing a business can be an extremely complex process when the audience is the IRS or the Court System, but for most business owners trying to get a sense of their business value for the purpose of a sale it is more straightforward.

We’ve created this guide for business owners to gain a better understanding of the fundamentals of business value and spark some ideas around exit planning. This guide focuses on privately held businesses in mature industries, not tech start-ups. This includes “Main Street” businesses to lower middle market businesses. Let’s group them together and call them “SMBs”, a popular acronym to define small and medium-sized businesses. Before we dive into the numbers, it is important to define the key stakeholders.

Potential Buyers

In our experience, SMB owners do not spend much time thinking about the potential buyers of their businesses. There are a number of methods to transition a business, and the method you choose should align with your desired goals, whether it be immediate liquidity, legacy, or both.

Internal – A buyer for the business could be an employee, manager, business partner, family member, or Employee Stock Ownership Plan.

External – Strategic buyer (i.e. competitor), or financial buyer (i.e. private equity)

Internal buyers can be a great way for companies to transition the business, preserve legacy, and reward internal managers, employees, or family for their hard work or loyalty. However, it may take years to develop this succession plan. Owners that don’t consider these options will miss this opportunity.

External buyers will typically pay more to acquire a business due to potential synergies or diminished competition. However, external buyers will exert more control or influence over the future of the business and this may include layoffs or relocation.

Transferrability

Only 20-30% of businesses marketed for sale actually sell according to research by the Exit Planning Institute. Before we get into the attributes of a business that affect its price, you must first consider whether the business can be transferred at all.

The top three reasons for a business not being marketable in our opinion are:

1. Poor financial quality. A business must be able to produce timely and accurate financial statements at a moment’s notice. If a buyer cannot assess the business’ ability to generate cash flow, the business has no value.

2. Owner centricity. If all the trade secrets, relationships, and procedures leave with the exiting owner, the business has no value.

3. Customer concentration. If the majority of business is concentrated amongst a few clients, the business has no value. The loss of one or more of these clients would devastate the business.

If the business has strong financial quality, a decentralized business model, and little-to-no customer concentration, now we have a business that is able to be sold or transferred.

Valuation

Many firms offer “business valuations.” A certified valuation report is written by a credentialed appraiser and assigns value to a business based on an Income Approach, Market Approach, and Asset Approach.

The Income Approach is based on the premise that the value of any asset is the present value of future cash flows. In this method, an appraiser will assess historical cash flows (Capitalization of Earnings Method) or create projections (Discounted Cash Flow Method) to value a business. The cash flow stream is then discounted or capitalized according to the risk free rate of return and various risk premiums including company-specific business risk.

The risk premiums and application of the various methods can be complicated, but ultimately, the income approach is a function of earnings and risk. Risk can be broadly thought of as the risk of the likelihood the earnings will continue in the future.

The Market Approach is based on the premise that the value of an asset is determined by the price of similar assets in the market. Using this approach, the appraiser will determine the appropriate cash flow and apply various multiples. Common multiples for SMBs are revenue, EBITDA, and SDE. EBITDA is an acronym for Earnings before Interest, Taxes, Depreciation, and Amortization. In short, it is a common measure of true cash flow in the business. SDE, or Seller’s Discretionary Earnings, takes cash flow one step further. It adds in compensation for a single owner plus any personal expenses. SDE is more commonly used in Main Street businesses that can be operated by a single owner. EBITDA is more commonly applied to larger businesses with less direct owner involvement and a proper management team.

The Asset Approach is determined by calculating the market value of the assets of a business. This method is typically only applied in a liquidation scenario. In the income approach and market approach, we assume that the value of a business is more than the value of the tangible assets because the assets are used to generate positive cash flow. If that is not the case, the asset approach may be applicable.

Certified appraisers analyze all three methods and arrive at a conclusion of value using one or more of the approaches. Business brokers typically rely on the market approach when determining a list price for a business. Brokers will calculate SDE for 3 years and apply a multiple of SDE. We’ve seen most brokers average SDE over a 3 year period and multiply it by 3 (more to come on multiples). More aggressive brokers will apply the multiple on the best year, or most recent period.

Market multiples for SMBs are published in a handful of databases. The downside to relying on comparable transactions is the limited information. While you can see the transaction price, date, and the market multiples, you cannot get a sense of the qualitative attributes of a business such as strength of management, location, employee tenure, etc. To get a glimpse of businesses listed for sale, check out BizBuySell.

Rules of Thumb

There are a vast amount of factors that affect the multiple a business may receive on the market. To name a few, let’s consider financial statement quality, owner dependency, customer concentration, barrier to entry, capital intensity (the amount of equipment required to operate), location, profitability, management, customer contracts, recurring revenue, etc.

Revenue: 40-60% of annual sales (accounting firms and insurance agencies excluded)

SDE: 2-3.3x

EBITDA: 3-5x

Most main street and lower middle market businesses will fall into these ranges. Generally, the larger the business the higher the multiples due to lower perceived risk. We’ll characterize the low and high end of these ranges:

Low end

  • Retail business relying on walk-in customers
  • Minimal barrier to entry
  • Low capital intensity (no equipment required to operate)
  • Little repeat business
  • Low employee loyalty
  • Business has been entirely dependent on a single owner
  • Low profit margins

High end

  • Annual or multi-year contracts
  • Contracts are documented and transferrable
  • Repeat business
  • Product differentiation
  • High profit margins
  • Superior location with multi-year lease
  • Strong management / no owner dependency
  • Specialized equipment required to operate

Accounting firms and insurance agencies trade a little differently. These businesses typically are priced based on multiples of revenue or annual commissions.

Exit Planning

We hope this guide has provided some transparency and insight into the value of your business. Once you have an understanding of the value of your business, you can better plan and prepare for life beyond the business. The sale of your business is typically a one-in-a-lifetime event and it should be treated as such. Statistically, that has not been the case. According to the Exit Planning Institute and their State of Owner Readiness survey:

60% of business owners do not understand their exit options

30% have no transition plan in place

49% have done no planning at all

80% have not formed a transition advisory team

An advisory team comprises experts in distinct fields all working towards your successful transition. Financial advisors can provide guidance with the amount of after-tax liquidity you need to live the lifestyle you want. Estate planners can help minimize tax impact and provide for your dependents and loved ones. M&A attorneys will guide the transaction and ensure your interests are represented and protected. An exit planning advisor serves to bring the team together, working towards the same goal on the owner’s timeline.

Mark Ahern started Amp Business Valuations in late 2020. He has a background in financial services and a passion for helping small businesses. Mark was formally trained in commercial real estate and C&I credit. He also held posts in retail banking, retail mortgage, and loan operations. Mark earned an MBA from DePaul University and teaches Business Finance at Regis University.